Introduction to Sales and Marketing

• Key differences between Sales and Marketing

• Understanding customer behavior and journey

• Importance of branding

Sales Funnel & Conversion Process

• Stages of a sales funnel

• Lead generation and nurturing

• Conversion optimization

Marketing Strategies and Channels

• Traditional vs. digital marketing

• Omnichannel marketing

• Measuring marketing ROI

Introduction to Domains and Hosting

• Domain registration and management

• Choosing the right hosting plan

• DNS settings and configuration

Hosting Maintenance

• Backup and restore processes

• Troubleshooting hosting issues

• Migrating websites to new hosting providers

WordPress Basics

• Setting up a WordPress site

• Choosing and customizing themes

• Installing essential plugins

Landing Page Design

• Elements of a high-converting landing page

• A/B testing for landing pages

• Lead capture forms and integration

Website Optimization

• Improving page load speed

• Mobile responsiveness

• Ensuring website security (SSL, updates)

Introduction to SEO

• How search engines work

• Importance of keywords

• Overview of on-page and off-page SEO

On-Page SEO

• Content optimization

• Meta tags, headers, and alt attributes

• Internal linking strategies

Off-Page SEO

• Backlink building strategies

• Social bookmarking and outreach

• Guest blogging

Technical SEO

• Sitemap and robots.txt optimization

• Schema markup and structured data

• Crawlability and indexing

Google Ads Overview

• Understanding PPC campaigns

• Setting up a Google Ads account

• Campaign structure and types

Keyword Research for SEM

• Using keyword tools

• Negative keywords

• Bidding strategies

Campaign Optimization

• Quality score improvement

• A/B testing for ads

• Performance tracking and reporting

Optimizing Social Media Profiles

• Creating professional business profiles

• Profile SEO and hashtags

• Engaging content strategies

Content Scheduling and Planning

• Calendar tools and automation

• Post timing and audience targeting

• Measuring engagement

Paid Campaigns on Social Media Platforms

• Facebook Ads Manager

• Instagram and LinkedIn ads

• Budget allocation and optimization

Influencer Marketing

• Finding and collaborating with influencers

• Contracting and ROI tracking

• Case studies of successful campaigns

• Introduction to Instagram Advertising

  • Types of Instagram ads

  • Setting up an ad campaign

  • Targeting the right audience

• Content Creation for Instagram Ads

  • Visual storytelling and design

  • Writing compelling ad captions

  • Using reels and stories effectively

• Optimizing Instagram Ads

  • Monitoring ad performance

  • Retargeting and lookalike audiences

  • Budget management

Interview Preparation & CV Building

• Professional CV Creation

  • Structuring a modern CV

  • Tailoring CVs for digital marketing roles

  • Highlighting key skills and achievements

Introduction to AI in Marketing

• Role of AI in content creation and strategy

• Automation and personalization

ChatGPT for Marketing

• Content writing and ideation

• Generating ad copies and email templates

• Handling customer queries and chatbots

Other AI Tools

• Image and video generation tools

• AI-based analytics and insights

• Automation platforms

GA4 Basics

• Setting up and configuring GA4

• Differences from Universal Analytics

• Navigating the interface

Analyzing Data

• Understanding user behavior

• Tracking key metrics (sessions, bounce rate)

• Creating custom reports

Event Tracking and Goals

• Setting up events and conversions

• Measuring ROI

• Funnel analysis

Setting Up GMB

• Verifying your business profile

• Adding accurate business information

• Optimizing for local SEO

Engaging with Customers

• Responding to reviews

• Utilizing posts and updates

• Adding FAQs

Introduction to Google Tag Manager

• Importance of tag management

• Setting up GTM account

• Overview of tags, triggers, and variables

Tag Implementation

• Installing tracking codes

• Event tracking for buttons, forms, and links

• Debugging and troubleshooting

Advanced GTM Features

• Custom tags and scripts

• Cross-domain tracking

• Integration with other platforms

Starting a YouTube Channel

• Creating and optimizing a channel

• Understanding YouTube SEO

• Content planning and scheduling

YouTube Ads

• Types of YouTube ads

• Setting up and managing ad campaigns

• Measuring performance

Monetization and Analytics

• YouTube Partner Program

• Tracking channel performance

• Revenue streams (ads, sponsorships, merchandise)

Understanding Remarketing

• Importance of retargeting in sales funnels

• Tools and platforms for remarketing

Creating Remarketing Campaigns

• Setting up audiences in Google Ads

• Dynamic remarketing strategies

• Ad formats and creatives

Optimizing Remarketing Campaigns

• Frequency capping

• A/B testing for remarketing ads

• Measuring campaign success

• Introduction to Email Marketing

  • Importance of email marketing in digital strategy

  • Building and managing email lists

  • Choosing the right email marketing platform

• Campaign Creation and Management

  • Writing effective email copy

  • Designing email templates

  • Automation and segmentation

• Measuring Email Campaign Success

  • Open rates, click-through rates, and conversions

  • A/B testing for email campaigns

  • Avoiding spam filters

Introduction to Microsoft Clarity

• Setting up Clarity on your website

• Overview of heatmaps and session recordings

Analyzing User Behavior

• Identifying user pain points

• Improving website usability

• Tracking clicks, scrolls, and engagement

Integration with Other Tools

• Combining Clarity with Google Analytics

• Exporting data for reports

Introduction to Canva

• Overview of Canva interface

• Creating templates and designs

• Best practices for graphic design

Designing for Marketing

• Social media posts and ads

• Infographics and presentations

• Branding materials (logos, business cards)

Advanced Features

• Using Canva Pro features

• Collaboration and team features

• Exporting and optimizing designs

Setting Up Google Search Console

• Verifying your website

• Understanding the dashboard

Analyzing Performance

• Tracking keyword rankings

• Monitoring impressions and clicks

• Fixing coverage issues

Enhancing SEO with GSC

• Submitting sitemaps

• Disavowing spammy backlinks

• Identifying and fixing mobile usability issues

Affiliate Marketing (Referral)

• Understanding affiliate marketing models

• Choosing the right affiliate programs

• Tracking and optimizing affiliate performance

Google AdSense

• Setting up Google AdSense

• Optimizing ad placements

• Maximizing revenue with high CPC keywords

Blogging

• Starting a blog with WordPress

• Writing engaging content

• Monetization strategies (ads, affiliate links, sponsored posts)

Professional CV Creation

• Structuring a modern CV

• Tailoring CVs for digital marketing roles

• Highlighting key skills and achievements

Interview Preparation

• Common interview questions for digital marketing

• Mock interview sessions

• Building confidence and communication skills

Portfolio Building

• Assembling case studies and projects

• Showcasing skills through personal branding

• Using LinkedIn effectively